KFC Beijing

This new KFC Store will literally scan your face and suggest you what to eat!

Can’t decide what to eat?

Well, a KFC store in Beijing has an epic solution to that.

Popular fast-food restaurant chain Kentucky Fried Chicken (KFC) has launched a new Artificial Intelligence (AI) enabled restaurant in Beijing’s Financial Street area on Friday with the help of China’s Largest Search Engine, Baidu Inc. as reported by ChinaDaily

This smart KFC restaurant uses kiosks with facial recognition to scan a customer’s face and make recommendations about what customers might wish to order, based on several factors like age, gender, mood and facial expressions.

If a male customer uses this kiosk, he might be told to order “a set meal of crispy chicken hamburger, roasted chicken wings and coke for lunch,” while on the other hand, a female customer in her fifties might get a recommendation for “porridge and soybean milk for breakfast”, according to a Baidu Press Release via TechCrunch

If the consumer visits the store again and takes a picture with the machine, it will be able to recognize his or her face and show the previous purchase history, remember the customer’s dining habits, and help to place an order faster” as stated by Wu Zhongqin, deputy director of the Institute of Deep Learning of Baidu Inc, which teamed up with KFC to introduce this one-of-a-kind dining experience.

There’s also another worth mentioning augmented reality machine in the same KFC outlet which will definitely add some more fun to the dining experience of KFC lovers. This AR machine will allow KFC customers to change their facial expressions by shaking their heads in front of the machine, take fun photos, and save them to their phones. Social media addicts will definitely love this feature as this AR machine would allow them to take fun photos and upload them to social media sites like Facebook, Instagram etc.

This smart KFC Beijing restaurant also has some more exciting stuff to offer. The restaurant also provides its customers the chance to play augmented reality games via table stickers. Cool, right? But this feature is not just limited to this particular outlet; these AR games are deployed at other KFC outlets in Beijing too.

KFC is not stopping here. According to ChinaDaily, KFC has plans to further expand its layout of smart restaurants to create more innovative and interesting dining experiences for its customers.

And if you don’t know, let us tell you that this isn’t KFC China’s first smart restaurant. On 25th April 2016, KFC China teamed up with Baidu Inc. to launch its first futuristic restaurant in Shanghai, China. This restaurant has a voice-activated robot which listens and takes orders made by customers via natural language input.

KFC China is definitely setting new trends in the fast food industry. Now what to look out for is that how people respond to these new-age restaurants introduced by KFC. Will other fast-food chains follow in the footsteps of KFC China?

What do you think?

Comment down your views below.


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